All Blog Posts (262)

We are a family run business which has worked hard to build a reputation which is second to none. Here at d-zine we pride ourselves on our service were not like our competitors as part of our service is to set the furniture out on the stand and remove all the bags, we also give all the furniture a final clean before we leave so its ready for the given event.

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The 2012 Tullett Prebon London Boat Show has started the Olympic year successfully for the leisure marine industry with strong, positive feedback from both visitors and exhibitors. 

http://www.londonboatshow.com/2012/press/press_releases/nbs_press_releases/endofshow2012.aspx

In recent contribution to BWIE™, I chose to define online communities in key points: making things clearer about what you may look for on joining a community, pitfalls to avoid if you (could be with a business partner) are planning to create yours.

Grasping the essence of an online community might appear crystal clear, once you jump in, but the real challenge remains keep on…

You’ve been asked the same question time and time again:  “What’s the ROI from our trade show program?”  You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know.”

Why not?  It might be because you can’t get your sales team to share which leads turned into sales with you.  Or because you don’t have a unified database that tracks it automatically.  Or because you simply don’t have time to chase it all down.

But it’s not rocket…

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives).  But what about the greatest ROF (Return on Fun)?

Trade shows are about meeting people, those unpredictable, emotional…

Let’s face it…we’re surrounded by Big. Big government is out of control. Big business is a lot like big government. Big institutions and big organizations representing big interests and big constituencies are fighting in the streets and in the media… especially on cable news.There’s more polarization than in a battery factory in Antarctica.

And then… there’s Big Social Media. What’s going on there,…

Fifty years ago today, Kallman Associates (KA) hung out its shingle as a full service public relations agency, serving local, national and international clients. Jerry Kallman Sr., left the PR Manager post at ITT International to hone his entrepreneurial skills, serving such clients at oceanographer Dr. Jacques Piccard, Grumman Aerospace Corporation and TV entertainer, Art Linkletter.

A half century later the original firm has spawned Kallman Worldwide (KWW), with son, Tom Kallman as…

When it is time to jump into an online community, there are a few questions for w…

Hidden rules govern almost every area of our lives.  They guide our behavior and expectations, yet are rarely written down for us in neat little books.

For example, there’s the 5 Second Rule:  When a piece of food falls on the floor, you can eat it if you pick it up within five seconds.  There’s the High Heel Rule: if a woman is…

Thinking about when I first stepped into social media, I realized that it was meant to happen, essentially triggered by my passion for new technologies. Going further, I take and give there what I choose to.

I meet amazing people on an international scale and keep on learning and sharing everyday…

Re-thinking…

He’s “that guy,” and he’s doing trade shows all wrong.

Here’s 8 things…

Moms, kids and kindie rock fans unite! Seventh Generation recently raised the curtain on a new summer music promotion with best-selling children’s performers, the Laurie Berkner Band.  The song  “One Seed” expresses the importance of passing…

As the World’s Most Refreshing Beer, many wish to battle Coors Light for the “Super Cold” title, but until now, never has the challenge been so great. In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold…

“Living with Schizophrenia: A Call for Hope and Recovery” is a half-hour documentary film that tells the story of three people who are living meaningful lives with schizophrenia, a chronic and potentially disabling brain disorder.  Visit …

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Studies indicate that more than 70 percent of…

Ignitemag is a Canadian magazine, providing resources for event planners: for incentives & meetings, grasp the essential to succeed as an event planner, while taking advantage from an amazing bunch of ready-to-use tools to select venues & destinations. Ignitemag is the must-read web for hot rates or corporate information.…