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Trade Show Demographics
4 Replies

Started this discussion. Last reply by Trevor Punt Mar 12.

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Trevor Punt replied to Trevor Punt's discussion 'Trade Show Demographics'

Sort of. From the registration process organisers normally get a set of demographics i.e. interested in X products, job title etc. These can be used pre-show to create a simple "matchmaker report" for visitors (WRS Ltd do that) and/or to send spec…

on Friday

Willy Viethen replied to Trevor Punt's discussion 'Trade Show Demographics'

Well yes and no. Of course we know who are targeted visitors are and have specialised markting for the various groups. Our feedback loop of our success are the real feet in the door and the analysis of the demographics from both visitors and exhibit…

on Friday

Trevor Punt replied to Trevor Punt's discussion 'Trade Show Demographics'

Hi Willy. Thanks for this. The document you produce seems to be a normal visitor analysis. Having said that quite a few organisers don't event produce this. However, do you use the demographics to segment the data for targetted marketing campaigns…

on Friday

Willy Viethen replied to Trevor Punt's discussion 'Trade Show Demographics'

Hi Trevor, here is what we publish. http://www.frontale.de/en/review/ We actually have a complete analysis and breakdown from which we check basic satisfaction, but also draw specific markting information when neccessary. For example 9/10 compani…

on Thursday

A discussion started by Trevor Punt was featured

Trade Show Demographics

I'm trying to find out what organisers do in terms of utlising the demographics they gather from online and onsite registrations. We have found that there are a number of organisers who collect the data but then do nothing with the demographics to…

on Wednesday

Trevor Punt added a discussion

Trade Show Demographics

on Wednesday

Trevor Punt replied to Liz Holder's discussion 'Help with Saudi Arabia'

Hi Liz. I've run a load of event's there but it isn't easy. You might want to try Samantha Kane-Macdonald's on Event Crowd. There are others I can put you in touch with as well. If the plan is for you to go to Saudi and/or run the event on your own,…

February 24

Trevor Punt updated their profile

February 19

Profile Information

Company Name

TBG:ES Ltd

Job Title

Managing Director

Business Description

Event Services

Business Location: City & Country

United Kingdom

Website:

http://www.tbggroup.biz

Second Website

http://www.ispypublishing.com

Why I'm here

Make Business Contacts, Find new business partners, Invest, Stay up to date with industry issues

Previous Jobs

MD IIR Exhibitions, Exhibition Director ITE Group, Project Director OES.

Trevor Punt's Blog

MICE Monitor January 2010

In this months MICE Monitor M.I.C.E_1_2010.pdf

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Posted on February 12, 2010 at 8:16am —

Google Wave, Twitter and the Transformation of Event Marketing

Interesting piece from Bob Roan re: Google Wave, Twitter and the Transformation of Event Marketing.

He says: I've been thinking about Wave and Twitter and am very excited about their potential to take social media marketing to the next level in the event industry. I think you'll be interested in my b

… Continue

Posted on February 11, 2010 at 3:12pm —

TBG:ES acquire stake in event industry social media website.

TBG:ES have acquired an equity stake in Event Crowd, www.eventcrowd.com, the event community social media website established by event industry entrepreneur and commentator, Simon Burton.

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Posted on February 11, 2010 at 8:22am —

Comment Wall (6 comments)

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At 6:04pm on October 8, 2008, Madeleine Johnson said…: Hi Trevor,
Not sure if you got my email yesterday afternoon? Wanted to touch base with about FJME. Please give me a call.
Madeleine.

At 11:05am on September 24, 2008, Madeleine Johnson said…: Hello there, I didn't realise you were an Event Crowder. Here's to exciting times ahead.