3 Important questions
Q: How best to serve exhibitors with flat or declining budgets and keep them in the show? Encourage them to cut back if they need to, reassure them that a smaller booth is not a bad statement in a market where everyone has budget concerns, and that a smaller presence is certainly a better option than no presence. Help them to review how much they are spending on your show, offer to “audit” their budgets and show plans and help identify ways they can do more for less, and spend their budgets…See More
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