Rob Ellwood's Page

'London Eastside' is a brand name that was created by the business tourism team at Tower Hamlets Council that aims to promote the wide range of venues and services in east London to the business community and MICE (Meetings, Incentives, Conferences and Exhibitions) market through various 'destination marketing' activities.

Through the work, we raise people's awareness of this emerging part of London's product offer, and in so doing, dispel some of the myths that still surrounds this area, such as, there being nothing to do in east London or that it is too far or difficult to get to from central London.

We achieve this by working closely with our key strategic partners such as Visit London and Visit Britain, ExCeL London, London City Airport and the Canary Wharf Group.

Many people are still unaware that this area has undergone a 180 degree about turn, from one of the most impoverished parts of the capital to a thriving and vibrant area through massive amounts of regeneration and major development projects. One only needs to look at Canary Wharf, the second largest financial district in Europe and the largest and most successful urban regeneration projects ever undertaken - the jewel in east London's crown.