Paul Raymonde's Page

It always surprises me how few exhibitors really consider how to effectively get new prospects onto their trade stands. Companies regularly spend huge amounts to maintain a presence at their industry fair but resign themselves to the belief that this is a necessary evil and that they will get few if any new leads from it.



Delegates turn up year after year at these shows and treat them as the annual social where they can meet old chums, chat with old suppliers, grab a few pens and… Continue