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Mike Fletcher
Mike Fletcher
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Profile Information

Company Name
Freelance
Job Title
Writer
Business Description
Editorial services online and in print.
Business Location: City & Country
London
Website:
http://www.journalistfiles.blogspot.com
Why I'm here
Make Business Contacts, Stay up to date with industry issues
Previous Jobs
Group Editor, Event & RSVP magazines

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Mike Fletcher's Blog

Mike Fletcher

A decade to be done with?

Posted on November 30, 2009 at 6:00pm 0 Comments

As we enter into the final month of the Noughties, most events businesses will be glad to see the back of the opening decade of the 21st Century.



For many, it began with the irrational fear that the Millennium Bug would wipe computer systems off the face of the world. It will end with the very real threat that event budgets, purchasing power and creative execution will never be the same again.



In event terms, the Noughties will… Continue
Mike Fletcher

Excite conference line-up goes Live!

Posted on May 12, 2009 at 6:00pm 0 Comments

The 2009 Excite! conference agenda has gone live. Having spent the past few months putting this programme together, I'll be chairing both days at Earls Court on the 24th and 25th June. Thanks to all the confirmed speakers for agreeing to take part, and impart what promises to be some great insight. The seminars are free to attend. To register for Excite! visit the show website.



24 June

10.30am

The true test of experience…
Continue
Mike Fletcher

What's the point of Twitter? Building brand online

Posted on February 12, 2009 at 11:30pm 0 Comments

As individuals, many of us embody a brand that we develop online. Maybe yours is an extension of the firm you represent or you have a professional reputation you’re keen to enhance. You may simply strive to be popular within a social group or you'd like to be talked about in positive terms.

What was referred to in the days before social networking sites as status, credibility, reputation or popularity, has now evolved into something millions of us nurture online every day.

This… Continue
Mike Fletcher

Agencies invited to help shape Excite

Posted on February 1, 2009 at 5:19pm 0 Comments

The last time eight experiential agencies all sat together around the same table, it was probably something to do with the ill-fated Live Brand Experience Association, set up in December 2004 to try and maximize the impact of live activity as part of the overall marketing mix.

The association limped on for two years, before folding due to insufficient interest in a membership fee structure and to this day, experiential marketing is still a discipline with no dedicated collective… Continue

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Eventia Forum

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Eventia provides its members with networking, training and education opportunities. This is an online forum for Eventia members and events professionals to connect and discuss industry topics.
Guiren Sun joined Mike Fletcher's group Jun 28, 2011
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Guiren Sun liked Mike Fletcher's group 'Eventia Forum' Jun 28, 2011
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VisitLondon

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Visit London is the official visitor & convention bureau for the capital. We offer a total event solution service for event organisers, including free and impartial advice on planning meetings, conferences, events, exhibitions and parties in London.See More
Guiren Sun joined Mike Fletcher's group Jun 28, 2011
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Guiren Sun liked Mike Fletcher's group 'VisitLondon' Jun 28, 2011

Comment Wall (6 comments)

At 5:27pm on February 6, 2008, Simon BurtonSimon Burton said…
Welcome!
At 5:43pm on February 6, 2008, Simon BurtonSimon Burton said…
I'm thinking about a prize for member 500!
At 5:52pm on February 6, 2008, Simon BurtonSimon Burton said…
Working on the pics - we're going to start emailing everyone who doesn't have one.
At 7:27pm on February 7, 2008, Maugie LyonsMaugie Lyons said…
Welcome Mike, new begennings eh. All the very best in the new career.Maugs
At 2:05pm on April 11, 2008, Richard JohnRichard John said…
We didn't get a chance to chat at Confex, so tell me all....

You at IMEX?
At 8:43am on July 31, 2008, Lynne Marie CoxLynne Marie Cox said…
Hi Mike - how are things? It's been a a while since we were in touch - fancy coming down to the Beer Festival next week - 5th Aug?

Ps: Do many people use this site that regularly?

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