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Mark Bagnall
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Mark Bagnall's Discussions
Opinion needed: 'recession; a stimulant for experiential evaluation?'
Started this discussion. Last reply by Colin Green Mar 1, 2009. 1 Reply 0 Likes
Evaluating experiential marketing: is there the budget and who pays?
Started this discussion. Last reply by Mark Bagnall Jan 26, 2009. 2 Replies 0 Likes
Mark Bagnall's Page
Latest Activity
Colin Green replied to Mark Bagnall's discussion Opinion needed: 'recession; a stimulant for experiential evaluation?'"Hi Mark,
I received a report from the Australian Institute of Management a few days back. You might find helpful parts in it.
I used it in my Exhibitor Newsletter to basically say that businesses in "the real world" (as opposed to…"
Mark Bagnall posted a blog postEvaluation’s about more than just figures
Written by my 'quallie' co-director, Sam Elphinstone...Now, more than ever before, the importance of finding a robust evaluation methodology for measuring the effectiveness of meetings, events and experiential activity is coming to the fore.In my experience, the key to developing this methodology has focused around a quantitative approach designed to meet a client’s desire for concrete figures that can be passed upwards to justify spending on activity. In a world run on marketing spend, this…See More
Mark Bagnall posted a discussionOpinion needed: 'recession: a stimulant for experiential evaluation?'
I'm currently writing a paper to be presented at the Academy of Marketing later this year. The premise I'll be working on is that the recession is pushing the experiential industry to get to grips with experiential and event evaluation. During meetings with experiential agencies over the last few weeks I've noticed what seems to be a real sea change in desire to get things moving. Driven by a more prudent approach to marketing spend amongst brand owners. One experiential director pointed out…See More
Mark Bagnall added a discussion to the group Fabulous Branding Stuff
Ratd Campaigns - Sarah's Thread
Campaign of the moment, for me, is www.computertan.com. It hooks you in straight away with a new use of technology to meet the needs of our 21st century lifestyle. Supported by poster and print ads, it cuts through really well. The free trial is where it really delivers. You need to visit the website and run the trial to experience it for yourself.Mark.See More
Profile Information
- Company Name
- Phoenix Research Ltd
- Job Title
- MD
- Business Description
- Experiential and live brand experience evaluation
- Business Location: City & Country
- London
- Website:
- http://phoenixresearch.co.uk
- Why I'm here
- Make Business Contacts, Find new business partners, Stay up to date with industry issues
- Previous Jobs
- Marketing Research, all levels up to MD
Mark Bagnall's Blog
Evaluation’s about more than just figures
Posted on February 16, 2009 at 11:56 0 Comments 0 Likes
Written by my 'quallie' co-director, Sam Elphinstone...
Now, more than ever before, the importance of finding a robust evaluation methodology for measuring the effectiveness of meetings, events and experiential activity is coming to the fore.
In my experience, the key to developing this methodology has focused around a quantitative approach designed to meet a client’s desire for concrete figures that can be passed upwards to justify spending on activity. In a world run on… Continue
Now, more than ever before, the importance of finding a robust evaluation methodology for measuring the effectiveness of meetings, events and experiential activity is coming to the fore.
In my experience, the key to developing this methodology has focused around a quantitative approach designed to meet a client’s desire for concrete figures that can be passed upwards to justify spending on activity. In a world run on… Continue
Opportunity or Cost?
Posted on January 20, 2009 at 12:51 0 Comments 0 Likes
A lot of people have been, and still are, talking about the need for evaluation of experiential marketing activity, from agencies to brand owners, but as yet we haven’t seen much in the way of real movement. This current inertia seems to stem from two points:
1. The need for a robust evaluation tool that offers real value
2. The question of cost and who is going to pay
Taking point one first, for an evaluation tool to be robust it needs to offer much more than… Continue
1. The need for a robust evaluation tool that offers real value
2. The question of cost and who is going to pay
Taking point one first, for an evaluation tool to be robust it needs to offer much more than… Continue
Them and Us
Posted on January 20, 2009 at 12:30 0 Comments 0 Likes
Close your eyes and imagine looking in on a market research company. What you might see in your mind’s eye is a deathly quiet office, regimented rows of desks inhabited by men and women in suits, head down and picking over a mountain of statistical data tabulations.
In reality, this is far from the truth, but it’s not a pretty sight, and not one that engenders market research to the headier world of agency life.
I’m constantly amazed by the surprise we’ve encountered when… Continue
In reality, this is far from the truth, but it’s not a pretty sight, and not one that engenders market research to the headier world of agency life.
I’m constantly amazed by the surprise we’ve encountered when… Continue
Comment Wall (3 comments)
- At 12:26 on January 20, 2009,
Sarah Farrugia said… - Hello, Ian mentioned you the other night, let's have a chat.
- At 12:57 on January 20, 2009, Sarah Farrugia said…
- I have done some different styles of evaluation work in many different ways over the past ten years. We'd probably have to speak to talk about it. Call me at the office?
- At 13:09 on January 20, 2009, Sarah Farrugia said…
- Hi
Yes that works.
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