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Following on from post “Part 1 – Why it is Important to measure your event performance” Obtaining information on the event objectives you have identified can be the hardest part of the performance analysis. The difficulties are sourcing this information and converting into valuable data.



Numerous event organisers are looking more and more to technology to help… Continue

Following on from my previous post Planning & Promoting Your Events Using Social Media I wanted to write about managing and improving your events through the use of social media.



Social media is fast becoming an integral part of an event managers toolbox. Event organisers are turning more and more to social media sites such as Facebook, Twitter, LinkedIn to… Continue

More often than not event managers are under considerable pressure to obtain performance metrics regarding their events, making sure the event provides a return on investment. One of the main struggles for event organisers is being able to source these stats and convert them into valuable information. It can be tough knowing what to measure, how to measure it and then how to analyse and truly understand the data you have… Continue

Planning events can be a very complicated process. Whether it’s a small seminar for 15 people, a conference for 4000 or a team building day for your colleagues – the same stages of event organisation come into play each time. Event managers are increasingly turning to technology to manage part or all of their event planning. This article examines some of the popular event software in use within the industry and discusses how it can benefit event… Continue