“The Definitive Guide to Exhibiting” is a new nationwide series of regional one day training workshops which ensure all members of staff, from sales and marketing personnel to PR, admin and operations are trained appropriately in maximising their own and the organisations investment in events.• The business case for events• Bringing events in to the marketing mix• Setting objectives• Exhibiting overseas• Critical path analysis – The event plan defined• Negotiating at an event• Stand behavior•…See More